WHY DO WE USE YOUR PERSONAL DATA?
We will use data to evaluate, develop and improve our services, products and systems for all our customers. For this purpose we will not analyse your data on an individual level, all processing will be done on pseudonymised data. This includes analysis to make our services more user-friendly, such as modifying the user interface to simplify the flow of information or to highlight features that are commonly used by our customers in our digital channels and to improve IT systems in order to increase the security for our visitors and customers in general. The analysis is also used to develop and constantly improve the logistics flow of goods by forecasting purchases, stocks and deliveries as well as our resource capacity from a sustainability point of view by streamlining purchasing and scheduling of deliveries. In addition we use the data to be able to plan new establishments of stores and warehouses and improve our product range.
WHAT TYPES OF PERSONAL DATA DO WE PROCESS?
We will process following categories of personal data if you have chosen to provide it to us: - Customer number
- Date of birth (if provided)
- Gender (if provided)
- Account settings
We will process the following categories of personal data if you have made a purchase:
- Order history
- Delivery information
- Payment history
We will also process the following categories of personal data connected to cookies:
- Click history
- Navigation and browsing history
WHO HAS ACCESS TO YOUR PERSONAL DATA?
Data that is forwarded to third parties, is only used to provide you with the services mentioned above. We use web-analysis companies to analyse our customer online behaviour on a general level.
WHAT IS THE LEGAL GROUND TO PROCESS YOUR PERSONAL DATA?
The processing of your personal data, to develop and improve our services and products, is based on our legitimate interest. The processing of your personal data provide you with relevant product information is based on our legitimate interest.
HOW LONG DO WE SAVE YOUR DATA?
We will keep your data for as long as you have an active Classic Football Co. account. After your account or membership has been terminated your data will be deleted.
YOUR RIGHT TO OBJECT TO THE PROCESSING OF YOUR DATA:
You have the right to object to the processing of your personal data that is based on Classic Football Co's legitimate interest, by email@example.com. Your account will then be deleted and we will not be able to carry out our services to you.